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Candidates


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Candidates


What is digital marketing? The digital sector refers to any job that is related to working within products and services in digital technologies, which includes online advertising across mobile, video and display. From booking a holiday to ordering your weekly shopping, we are doing a lot more activities online. This means that brands need an online presence to survive, and as a result, employers are ploughing big bucks into online resources to support their digital activities. As consumers, our attention spans are getting more and more fragmented as the number of channels and devices we engage with continue to increase. To give you an idea of some of the data - 

38% of all consumer journeys involve more than one channel
90% of all people switch screens to complete their task

Due to this consumer behavior, marketers have to ask themselves: How can we begin to understand each individual? How can we engage the right person, with the right message, at the right time, on the right device? What is the optimal way to connect with a consumer when they become aware of a brand, to when they complete a purchase? How can we use the right data and automation of technology to create efficiency and scale around converting online users to customers?

The digital industry works hard to answer these questions.  It is truly an exciting place to be – one that is innovating so quickly that there is always something to be done! The ecosystem of new devices, technology platforms and data access is growing exponentially. When you play a role in this industry, you'll constantly be learning and picking up new skills every day. For the ambitious young job seeker, it's a fantastic environment to excel in.

Do you like the sound of the digital sector? Would you like to get your career started in this exciting and ever evolving industry? Are you talented, passionate, and ready to work hard?  Show your interest by applying now!

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Eligibility


Eligibility


Minimum Qualifications

  • Bachelor's degree with relevant qualifications (i.e. Digital Media/Marketing, Interactive Media, Mathematics/Statistics, Economics, Communications, Marketing, Business, or other related fields)
  • Singaporean National or Permanent Resident
  • Either fresh from graduation or less than 3 years working experience
  • Willingness to be bonded to the industry for 2 years post program and having 2 sponsors to act as underwriters

Preferred Qualifications

  • Passion to work in the digital media and advertising industry
  • Ambitious and driven to succeed
  • Dedicated to time and role commitments as well as related program events
  • Ability to contribute to working in groups and being a team player
  • Possess a positive attitude and problem solving skills
  • The ability to absorb and assimilate information quickly with strong retention skills
  • A fastidious attention to detail whilst always keeping goals and deadlines front of mind
  • Strong desire to achieve tangible positive results
  • Demonstrable, high performance background which highlights the pursuit of excellence
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Program Overview


Program Overview


Program Schedule

  • Launch event September 2016 with 2 cohorts starting the full program in September and October 2016.
  • 4 week in-person training program at Google in Singapore
  • 1 week training at Google in Sydney
  • 3 week international work placement at partner site in Sydney
  • 10 month domestic work placement at partner site in Singapore
  • Opportunity for permanent long term employment

Content Modules

  • Marketing Foundations
  • Understanding the Digital Landscape
  • Industry Knowledge
  • Deep dive Into the Display Ecosystem
  • Technology Provided & Utilizing a Unified Technology Stack
  • Data Analytics
  • Mastering Measurement & Attribution
  • Trading of the Future & the Vision for Programmatic
  • Consulting with Clients

Program Activity Highlights

  • Soft skills development
  • Classroom style presentations
  • Guest speakers
  • Interactive labs
  • Inspirational lunch & learn sessions
  • Knowledge assessments
  • Group project work
  • Industry mentoring
  • Mock client meetings
  • Project presentations
  • On-the-job training
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Benefits


Benefits


Grow Your Knowledge   Receive professional world class training, advice and mentorship from Google experts and members of the top digital organizations.

Grow Your Knowledge

 

Receive professional world class training, advice and mentorship from Google experts and members of the top digital organizations.

Create Your Network   Expand your network by building connections with similar individuals, key  technology leaders and industry pioneers.

Create Your Network

 

Expand your network by building connections with similar individuals, key  technology leaders and industry pioneers.

Have An Exclusive Experience Be the first to participate in the program. Earn a competitive 12 month salary + 13 month bonus. Have all travel and cost of living covered to Sydney.

Have An Exclusive Experience

Be the first to participate in the program. Earn a competitive 12 month salary + 13 month bonus. Have all travel and cost of living covered to Sydney.

Accelerate Your Career   Kickstart your career in digital by working with some of the industry's biggest brands.  Be a leader in an innovative, rapidly growing and exciting industry.

Accelerate Your Career

 

Kickstart your career in digital by working with some of the industry's biggest brands.  Be a leader in an innovative, rapidly growing and exciting industry.

Create An Impact   Become an integral contributor to the success of an organization.  Strategize and run campaigns while having a direct impact.  

Create An Impact

 

Become an integral contributor to the success of an organization.  Strategize and run campaigns while having a direct impact.