DIGITIZE is a program that is established through a partnership with Google, the Infocomm Media Development Agency (IMDA) and Xpand Group. Together, we're continuing an education program focused on training local talent to be the future experts and leaders of the Singapore digital marketing industry.
The digital media sector is one of the fastest growing industries in the world. Singapore alone has an internet penetration rate of 80%, which is the highest across Southeast Asia. This has opened the door for monumental growth in the digital advertising market, which will amount to 404.6M SGD by 2020. It's an exciting time to get involved in this space!
We ran the first two cohorts of the program last year with 24 Singaporeans. This year we are selecting 50 Singaporean citizens that are either fresh graduates or have less than 3 years of work experience. We will launch two cohorts from 8th January and 19th February and they will embark on a 8 month program. This immersive experience starts with 6 weeks of in-person training run by Google Singapore. The candidates will be situated into the top advertisers, agencies and partners in the digital industry for a 6.5 month domestic career assignment in Singapore. It's a unique and innovative opportunity!
Throughout the program, candidates will have access to a dedicated program manager who will be the direct point of contact for any questions and feedback. The program manager will ensure that the match between candidates and partners is successful, and any challenges on either end are addressed to achieve positive results. Social events will also be held for the candidates to build relationships with each other, work with industry mentors, and network with key digital leaders.
Applications are now closed. We are no longer accepting applications for the 2017 cohorts. We will re-open again in the second half 2018 so feel free to stay up to date by regularly checking back on this space!