Program Schedule

  • Launch event September 2016 with 2 cohorts starting the full program in September and October 2016.
  • 4 week in-person training program at Google in Singapore
  • 1 week training at Google in Sydney
  • 3 week international work placement at partner site in Sydney
  • 10 month domestic work placement at partner site in Singapore
  • Opportunity for permanent long term employment

Content Modules

  • Marketing Foundations
  • Understanding the Digital Landscape
  • Industry Knowledge
  • Deep dive Into the Display Ecosystem
  • Technology Provided & Utilizing a Unified Technology Stack
  • Data Analytics
  • Mastering Measurement & Attribution
  • Trading of the Future & the Vision for Programmatic
  • Consulting with Clients

Program Activity Highlights

  • Soft skills development
  • Classroom style presentations
  • Guest speakers
  • Interactive labs
  • Inspirational lunch & learn sessions
  • Knowledge assessments
  • Group project work
  • Industry mentoring
  • Mock client meetings
  • Project presentations
  • On-the-job training