Program Schedule

  • Launching 2 cohorts with 25 candidates each, starting the full program in January and February 2018
  • 6 week in-person training program at Google in Singapore
  • 6.5 month domestic work placement at partner site in Singapore
  • Opportunity for permanent long term employment

Content Modules

  • Marketing Foundations
  • Understanding the Digital Landscape
  • Industry Knowledge
  • Deep dive Into the Display Ecosystem
  • Technology Provided & Utilizing a Unified Technology Stack
  • Data Analytics
  • Mastering Measurement & Attribution
  • Trading of the Future & the Vision for Programmatic
  • Consulting with Clients

Program Activity Highlights

  • Soft skills development
  • Classroom style presentations
  • Guest speakers
  • Interactive labs
  • Inspirational lunch & learn sessions
  • Knowledge assessments
  • Group project work
  • Industry mentoring
  • Mock client meetings
  • Project presentations
  • On-the-job training